Shoes. They are like cars, but for your feet. This is at least one conclusion you could draw from exploring data on Apac consumers’ brand preferences in the footwear category. Much like Campaign Asia-Pacific’s recently released list of the top 10 car brands in APAC, the list below features a curious mix of mainstream and aspirational luxury brands.
In both lists, affordable brands that people might choose for everyday carry sit alongside brands that many people can’t afford to get into. Two brands thoroughly dominate the footwear category in the region, and no points for guessing which ones.
But when digging into the data market by market, it’s interesting to note where these two aren’t winning the race. Also, unlike the top 10 lists of some other categories, footwear data shows a high degree of variation from market to market. So many markets have their own idiosyncratic favorites, in fact, that the list of brands that achieve top 10 status in a single APAC market is quite long.
Since footwear and sportswear are closely aligned, this report also includes the top 10 sportswear brands and also explores market-by-market variations within this category.
All of the following facts about Asia’s favorite athletic footwear and apparel brands are taken from the 2021 edition of Campaign Asia-Pacific’s exclusive Top 1000 Brands in Asia research, conducted in partnership with Nielsen IQ.
The region’s most comprehensive study of consumer perception of brands, Asia’s Top 1000 Brands, asks consumers in 14 Asia-Pacific markets to name the brands they consider the best in 15 broad categories of products and services. From there, he compiled the overall ranking of Asia’s top 1000 brands, a list of the top 100 brands in each market, and a variety of features and reports by category like this.
TOP 10 FOOTWEAR BRANDS FROM ASIA
Louis Vuitton (LV)
TOP 10 SPORTSWEAR BRANDS FROM ASIA
Nike is No. 1 in the 14 markets studied, except for two: China (No. 3, behind AoKang and Lewre) Thailand (No. 2, behind Adidas) Second place – Adidas is No. 2 in all 14 markets , except two: China (No. 2, behind Adidas) 6) Thailand (No. 1)
Market Specific #3 Marks: Bata (India, Malaysia) Chanel (Taiwan) Charles & Keith (Singapore) Elcanto (Korea) Gucci: Vietnam Hush Puppies (New Zealand) Kumfs (Australia) Louis Vuitton (Indonesia) Mizuno (Japan) Salvatore Ferragamo (Singapore) Scholl ( Thailand) ) Timberland (Hong Kong) Vans (Philippines)
(Source: Campaign India)
Top 10 Footwear Brands in Asia-Pacific