Top 10 Footwear Brands in Asia-Pacific | Marketing

0

Shoes. They are like cars, but for your feet.

This is at least one conclusion you could draw from exploring data on APAC consumer brand preferences in the footwear category. Just like in Asia-Pacific CampaignIn the recently released list of top 10 car brands in Asia Pacific, the list below features a curious mix of mainstream brands and ambitious luxury brands. In both lists, affordable brands that people might choose for everyday carry sit alongside brands that many people can’t afford to get into.

Two brands thoroughly dominate the footwear category in the region, and no points for guessing which ones. But when digging into market-by-market data (see below), it’s interesting to note where these two do not do win the race. Also, unlike the top 10 lists of some other categories, footwear data shows a high degree of variation from market to market. So many markets have their own idiosyncratic favorites, in fact, that the list of brands that achieve top 10 status in a single APAC market (see below) is quite long.

Since footwear and sportswear are closely aligned, this report also includes the top 10 sportswear brands and also explores market-by-market variations within this category.

All of the following facts about Asia’s favorite athletic footwear and apparel brands are taken from the 2021 edition of Asia-Pacific Campaignexclusive research on Asia’s top 1000 brands, conducted in partnership with Nielsen IQ. The region’s most comprehensive study of consumer perception of brands, Asia’s Top 1000 Brands, asks consumers in 14 Asia-Pacific markets to name the brands they consider the best in 15 broad categories of products and services. From there, we compile the overall ranking of Asia’s top 1000 brands, a list of the top 100 brands in each market, and a variety of features and reports by category like this.

Without delay…

TOP 10 FOOTWEAR BRANDS FROM ASIA

Mark 2021 2020 Change

Nike

1

1

0

Adidas

2

2

0

Gucci

3

5

2

Puma

4

3

-1

Louis Vuitton (LV)

5

4

-1

Vans

6

6

0

Bata

7

ten

3

Reebok

8

8

0

Prada

9

12

3

Chanel

ten

7

-3

TOP 10 SPORTSWEAR BRANDS FROM ASIA

Mark 2021 2020 Change

Nike

1

1

0

Adidas

2

2

0

Puma

3

3

0

Lining*

4

18

14

Reebok

5

4

-1

New balance

6

5

-1

Anta*

7

22

15

Skechers

8

6

-2

Asics

9

7

-2

fila

ten

11

1

*These Chinese brands benefited from a change in methodology this year, which gave more weight than before to the input from respondents in China.

FAST FACTS
Before you go, here’s some more information on the favorite athletic footwear and apparel brands in Asia, the region, and specific markets.

THE SHOES

Simply dominate it – Nike is #1 in all 14 markets surveyed*, except for two:

  • China (n°3, behind AoKang and Lewre)

  • Thailand (n°2, behind Adidas)

Finalist – Adidas is #2 in all 14 markets, except two:

  • China (No. 6)

  • Thailand (No. 1)

Market Specific #3 Brands:

  • Bata (India, Malaysia)

  • Chanel (Taiwan)

  • Charles & Keith (Singapore)

  • Elcanto (Korea)

  • Gucci: Vietnam

  • Hush Puppies (New Zealand)

  • Kumfs (Australia)

  • Louis Vuitton (Indonesia)

  • Mizuno (Japan)

  • Salvatore Ferragamo (Singapore)

  • Scholl (Thailand)

  • Timberland (Hong Kong)

  • Vans (Philippines)

Who loves Gucci’s regional number 3 the most?

  • Vietnam (#3)

  • Korea (#4)

  • China (#4)

  • Thailand (#5)

Unique Sellers – Brands that rank in the top 10 in a single market:

Australia:

  • Dr. Martins (#3)

  • Florsheim (No. 8)

China:

  • AoKang (No. 1)

  • Lewre (#2)

  • Steve Madden (#5)

  • The Saunda (n°9)

India:

Indonesia:

Japan:

  • Christian Louboutin (N°4)

  • Treat (#5)

  • Celine (#8)

Korea:

  • Elcanto (#3)

  • Toms (#7)

  • Kumkang (No. 10)

Hong Kong:

Malaysia:

New Zealand:

Philippines:

  • Global Balance (#7)

  • Sperry (No. 8)

Taiwan:

  • Birkenstock (#4)

  • Aso (No. 6)

  • Daphne (#8)

  • The News (No. 10)

Singapore:

  • Charles and Keith (#3)

  • Salvatore Ferragamo (#3)

Thailand:

  • Scholl (No. 3)

  • FitFlops (#9)

Brands 11 to 20 in the region (alphabetical order):

  • AoKang

  • Birkenstock

  • Charles and Keith

  • clark

  • Hush the puppies

  • jimmy choo

  • Lewre

  • Steve Madden

  • Timberland

  • Yves St Laurent (YSL)

SPORTSWEAR

Simply Dominate It – Nike is #1 in all 14 markets surveyed*, except for three where it is #2 behind Adidas:

Runner-up – Adidas is No. 2 in all 14 markets, except for the three mentioned above.

Market Specific #3 Brands:

  • Asic (Australia)

  • Colombia (Hong Kong)

  • Li Ning (China)

  • Mizuno (Japan, Taiwan)

  • New Balance (New Zealand)

  • Puma (India, Singapore, Malaysia, Thailand, Vietnam)

  • Reebok (Indonesia)

  • Skechers (Philippines)

  • The North Face (Korea)

Brands 11 to 20 in the region (alphabetical order):

  • Champion

  • Colombia

  • *

  • dunlop

  • Kappa

  • Mizuno

  • The north face

  • Oakley

  • Ralph Lauren

  • Timberland

I have to go!


* The full list of markets studied is as follows: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, Vietnam.

Share.

Comments are closed.