All shoe brands and retailers help get the vote for the 2022 midterm elections

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The 2022 midterm elections are fast approaching on Tuesday, November 8, when Americans will vote in crucial national, state and local races that will help decide the country’s future. Issues such as inflation and abortion are likely to be major factors for citizens when they vote, as well as judgments about the performance of the Biden administration and other officials.

To help encourage Americans to go to the polls, a growing list of brands and retailers are helping to get the vote. Many are launching consumer-facing initiatives to build excitement before November, while others are creating more opportunities for their employees and customers to go to the polls.

More footwear news

Below is a list of all footwear and fashion companies celebrating our civic duty in 2022.

Silver

On National Voter Registration Day (September 20), Argent launched a pop-up store in New York City in partnership with women’s advocacy group Supermajority. At the store, which is open until September 26 at 27 Mercer St., visitors can check if they’re registered to vote midway through 2022. The store is also offering the permanent return of Argent’s viral pink suit, profits benefiting Supermajority. In 2020, the hot pink outfit, which was part of Argent’s Election x Supermajority collection, sold out within 24 hours after celebrities including Brooklyn Decker, Kerry Washington and Amy Schumer wore the pantsuit.

Argent x Supermajority's NYC pop-up is located at 27 Mercer street.  - Credit: Courtesy of Argent

Argent x Supermajority’s NYC pop-up is located at 27 Mercer street. – Credit: Courtesy of Argent

Courtesy of Argent

Escape

Designer George Esquivel lends his support to I Am a Voter, a non-partisan movement that aims to create cultural change around vote and civic engagement. He created a limited-edition men’s and women’s sneaker that features a tattoo on the heel that reads “I’m a voter.” The shoes are available from September 19 to November 19. 8 at Esquivel House at DTLA and on Georgeesquivel.com, priced at $325. According to the brand, 15% of the retail price will be used to support the I Am a Voter organization.

George Esquivel is donating 15% of proceeds from this sneaker to the I Am a Voter organization.  - Credit: courtesy of Esquivel

George Esquivel is donating 15% of proceeds from this sneaker to the I Am a Voter organization. – Credit: courtesy of Esquivel

Courtesy of Esquivel

Footwear Distributors and Retailers of America

FDRA launched the ShoeVoter.info online education center in 2020 and continues to offer the vital resource for the 2022 election. Its nonpartisan online hub, which is operated by a third party, offers users a range of information, including each state’s registration rules and deadlines, mail-in voting guidelines, voting locations and requirements, and a list of candidates in their district. Andy Polk, SVP at FDRA, said ShoeVoter.info can be especially useful for national or regional retail chains. “If you are a Foot Locker or Famous Footwear, with employees all over the country, it is difficult to educate every section of these [team members] with all these rules,” he said. “It’s a personalized website where you plug in your mailing address and it tells you exactly what you need to know. It simplifies the complexity of the decentralized electoral system that we have. »

Kenneth Cole

When it comes to civic engagement, designer Kenneth Cole has carried the banner for decades. And for the 2022 election season, her brand will continue those efforts by supporting the organization I Am a Voter, a nonpartisan movement that works to create cultural change around voting. The brand now offers a new Voice Wear t-shirt that bears the message “Vote to Exist”. The soft cotton jersey unisex shirt is cut for a relaxed fit and comes in two versions: white with black lettering and black with white lettering. The retail price is $40, and by November 30, the brand will donate $10 from every Vote to Exist t-shirt sold on Kennethcole.com to I Am a Voter.

Kenneth Cole's 'Vote to Exist' t-shirt benefits the nonprofit I Am a Voter.  - Credit: Courtesy of Kenneth Cole

Kenneth Cole’s ‘Vote to Exist’ t-shirt benefits the nonprofit I Am a Voter. – Credit: Courtesy of Kenneth Cole

Courtesy of Kenneth Cole

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